MG2: Design + Delivery

PROJECT BRIEF

CLIENT

MG2

SERVICES

Brand Research
Brand Strategy
Identity Design
Website Design
Literature Systems
Brand Design Guidelines
Signage
Internal Communications and Workshops

MG2 is one of the largest architecture firms in the nation and one of the top retail design firms in the world. Their distinction and growth was mostly driven by their long-term partnership with Costco having designed every Costco store on the planet.

Along the way, they learned a few things about retail strategy, design and production and specifically about deep client partnership. The leadership team hired Incite to reposition the firm and elevate their position as Design and Delivery experts. Leveraging the new brand strategy, MG2 has evolved as both a more prominent and capable architectural firm overall and expanded their solid retail base into hospitality, commercial, residential and mixed use.

“Incite was an essential strategic and design partner. With their help we created and advanced a powerful new vision for our future. We are a different and stronger firm today.” Mitch Smith, CEO, MG2

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