SELLEN CONSTRUCTION: Building Community

PROJECT BRIEF

CLIENT

Sellen Construction

SERVICES

Research
Brand Strategy
Identity
Messaging
Website Design
Video
Publications
Public Installations
Internal Communications and Workshops

For over 70 years, Sellen was regarded as the premier general contracting company in Seattle having built some of the City’s most significant structures. Anticipating the next building boom, facing increased pressure from local and global competitors as well as the company’s desire to recruit and retain the best workforce, Sellen engaged Incite to refresh their brand and story- to ‘sharpen their sword’ as CEO, Bob McCleskey stated.

After executing a broad research study, both within the company and externally with its clients and partners, we developed a potent, integrated brand strategy that was authentic, differentiating and effective in engaging all stakeholders.

Today, Sellen is still #1 in revenue and reputation and grown from 400 employees to over 1,000, doubled revenue to more than $800M while maintaining its partner relationships and building most of Seattle’s most prominent structures. One look at Sellen’s deep portfolio speaks volumes about their vision, values and commitment to ‘Building Community’.

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